So, what kind of emails can you send your email subscribers? 21 B2B email marketing templates (This is exactly why more companies are investing in account-based marketing.) Subscriber engagement is unlikely to grow if you send the same type of emails over and over again.įor example, think back over the last 12 months and the number of times you have sent the same kind of email to your entire list. You can do this by sending different types of email campaigns. Increased subscriber engagement means more sales, higher revenue per customer and overall, better profits.īut, how do you increase subscriber engagement? It’s numbers like these that makes email marketing so valuable.īut, how are you using email marketing for your business?Īnd what email initiatives are you focusing on today?Ī study by Strongview found that for most businesses this year the top priority for email marketing is clear: In terms of return on investment, the Direct Marketing Association (DMA) found that email marketing delivers a $51 return for every $1 spent. Studies show that 42% of organizations believe email is one of their most effective channels to generate new leads, while 59% of B2B marketers say email is the most effective channel for generating revenue.
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